Dorset County Show and Gillingham & Shaftesbury Show’s joint aim is to promote agriculture and educate the nation.
‘Farming @ Home’ will show a wide range of authentic, topical content across social media channels and an in-depth, real-life view into the lives of Dorset farmers from all walks of life – from mainstream farming enterprises including dairy, sheep, pig and arable, to more unique farm enterprises, to show the diversity of British agriculture.
Spanning nearly 200 years of history, both shows are well-established annual fixtures in the county calendar for the agricultural and local community, typically attracting around 80,000 visitors each year as a collective.
Launching next week, the ‘Farming @ Home’ virtual content will be free to access, with the first piece in the series exploring dairy farming. Rebecca Hill, chairman of Dorset County Show, said: “Our Dorset Agricultural shows are critical for educating the public about the farming industry, as well as promoting our county’s wealth of high-quality food and craft producers. While the COVID-19 pandemic has meant neither show can take place this year, our nation’s farmers have continued working incredibly hard to keep up with demand. So we wanted to find an alternative way to support them and promote excellence in agriculture, the countryside and rural life.
‘Farming @ Home’ is an easily accessible format, providing new and engaging content to give a deeper understanding of the workings of the agricultural industry, as well as Dorset’s artisan producers.
“We combined with the Gillingham & Shaftesbury Show to showcase all the incredible things our county has to offer.”
James Cox at the Gillingham & Shaftesbury Show, added: “Now more than ever, it’s important that we all come together to support one another during these uncertain times, so our ‘Farming @ Home’ launch with the Dorset County Show is testament to this. We want to celebrate this and raise awareness about agriculture on a wider scale – tapping into the ever-growing popularity of social media and production of shareable content.”
‘Farming @ Home’ is on Dorset Show and Gillingham & Shaftesbury Show social channels from next week: Facebook: https://www.facebook.com/DorsetCountyShow/ https://www.facebook.com/GillinghamandShaftesburyShow
Twitter: https://twitter.com/DorsetCShow
https://twitter.com/GandS_Show
Instagram: https://www.instagram.com/dorsetcountyshow2020/ https://www.instagram.com/gillinghamandshaftesburyshow/